better, study of - Pete Carapetyan's personal blog

Best Superbowl Ad from 2011

07 Feb 2011
Posted by Pete Carapetyan


Gets my vote.

Watch the first few seconds and you'll note it comes across like a home video. Crooked, almost random shots. Misplaced breath in audio track that seems like it didn't get edited out. Brilliantly done misdirections.

Interesting also in it's appearance days after Ronald Reagan's 100th birthday celebration. This commercial is modeled after his 1980s style patriotic appeal.